Limo Business Coaching: The 90-Day Program
Starting a limo or black car business means making a lot of decisions in the right order: entity, insurance, permits, vehicle, pricing, website, and the first clients. LTA's 90-Day Coaching Program pairs you with Dr. Morris L. Parker for 12 weekly one-on-one sessions so you make those decisions with an operator, not alone.
It is built for entrepreneurs who are serious about launching or growing a black car business and want expert guidance and accountability.
Investment: $7,500 · Includes the Black Car Blueprint and 12 months of LTA Community membership
Who You'll Work With
Dr. Morris L. Parker founded Luxury Transportation Academy and has run True Concierge Worldwide, a luxury transportation company in Memphis, for more than 13 years. He is the author of The CMO Mindset. Coaching sessions draw on what it takes to run a chauffeured transportation company day to day.
What's Included
- 12 weekly one-on-one strategy sessions over 90 days, online
- The complete Black Car Blueprint course, included with enrollment
- 12 months of LTA Community membership
- Accountability and business growth tracking week to week
- Branding and pricing guidance for your market
- Between-session access to Morris's calendar for questions
The 90-Day Roadmap
Month 1: Foundation
Legal setup, fleet selection, pricing models, and operational systems. You leave month one with a business that is set up correctly and a plan for launch.
Month 2: Launch
Website activation, marketing execution, and lead generation. The focus shifts to getting in front of the clients you chose.
Month 3: Scale
Client acquisition systems and operational refinement, so growth does not depend on you doing everything.
Who This Coaching Is For
- Self-starters who want expert guidance without a full done-for-you service
- Rideshare drivers moving into owning a black car company
- Current operators who want structure and accountability to grow
- Chauffeurs ready to start their own business
Who It's Not For
- People who prefer to learn entirely on their own: start with the Black Car Blueprint
Coaching vs. Other LTA Programs
| Program | Best for | Format |
|---|---|---|
| Online Chauffeur Certification | Drivers and chauffeurs | Self-paced online course |
| Black Car Blueprint | Self-directed owners | Self-paced course + document library |
| 90-Day Coaching Program | Owners who want 1:1 guidance | 12 weekly sessions + Blueprint |
Before You Start
You will get more from coaching if you have:
- A target market and niche in mind
- A draft plan: use the free business plan template
- A rough budget: see How Much Does It Cost to Start a Limo Business?
Pricing
The 90-Day Coaching Program is $7,500 and includes the complete Black Car Blueprint and 12 months of LTA Community membership.
FAQs
Is the coaching online?
Yes. Sessions are held online, so no travel is required.
How many sessions are included?
Twelve weekly one-on-one sessions over 90 days.
How much does the coaching program cost?
The 90-Day Coaching Program is $7,500, including the Black Car Blueprint and 12 months of LTA Community membership.
Who is the coach?
Dr. Morris L. Parker, founder of LTA and operator of True Concierge Worldwide in Memphis for more than 13 years.
Is the Black Car Blueprint included?
Yes. The complete Black Car Blueprint course is included with enrollment.
Do I need to already own a vehicle or company?
No. The program covers foundation and setup in month one.
Can you guarantee results?
No. Coaching gives you guidance, structure, and accountability. Results depend on your market and execution.
Apply for Coaching
Apply online or call (901) 430-9212 to see if the program fits.
Build a Real Black Car Business — Not Just Another Side Hustle
Pick your program and start today, or talk it through with our team.
Prefer to talk? Call (901) 430-9212 or email [email protected].